Communicating science to audiences outside of the scientific community is not easy: the language used "among peers" is hard to understand, and the lack of a narrative thread can make topics uninteresting and overly complex. But, the good news is that the right strategies can help break down these communication barriers and turn them into bridges.

In this three-hour workshop, led by Cristina Soares, we will discuss how to simplify language and jargon, how to create compelling scientific stories, and how to adapt our communication to different target audiences. It will be an afternoon of sharing, exercises, and examples.

This workshop is aimed at all students, researchers, and educators who need to communicate science to the general public. It is free, but registration is required via the form below.

Biography
Cristina Soares is a consultant in clear science communication. With a background in Forestry Engineering, she eventually dedicated herself to communication and language. Among the various institutions with which she has worked in clear science communication, notable ones include: Instituto Superior de Agronomia, Mare, MED - University of Évora, University of Coimbra, INSA – Ricardo Jorge, FCUL– University of Lisbon, among others.

Currently, she is developing the project "Clear scientific summaries in Portuguese" at LEAF - Linking landscape, environment, agriculture and food, coordinates the editorial project "Cadernos de Campo," and is pursuing a Ph.D. in Communication Sciences – Science Communication, at FCSH of Universidade Nova de Lisboa.  
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